40+ projects completed
High-impact ecommerce support
High-impact ecommerce support
Hands-on Shopify consulting for small brands that want clarity before scaling.
1:1 Operator Support
1:1 Operator Support
1:1 Operator Support
Clear Priorities
Clear Priorities
Clear Priorities
Progress That Sticks
Progress That Sticks
Progress That Sticks
What I Help Ecommerce Brands With
What I Help Ecommerce Brands With
I work directly with Ecommerce brands to identify what’s actually holding the store back — clarity, structure, or execution.This isn’t agency work or generic audits. It’s hands-on, operator-led consulting designed to help you make better decisions before spending more time or money.
I work directly with Ecommerce brands to identify what’s actually holding the store back — clarity, structure, or execution.This isn’t agency work or generic audits. It’s hands-on, operator-led consulting designed to help you make better decisions before spending more time or money.
Conversion & Revenue Foundations
Everything is handled end-to-end. You get a ready-to-use content library for your store, ads, and social.
Conversion & Revenue Foundations
Everything is handled end-to-end. You get a ready-to-use content library for your store, ads, and social.
Conversion & Revenue Foundations
Everything is handled end-to-end. You get a ready-to-use content library for your store, ads, and social.
Growth & Acquisition Focus
If you want to run this internally later, the process is set up and documented so your team can do it without guesswork.
Growth & Acquisition Focus
If you want to run this internally later, the process is set up and documented so your team can do it without guesswork.
Growth & Acquisition Focus
If you want to run this internally later, the process is set up and documented so your team can do it without guesswork.
Retention & Operating Clarity
Use AI to plan shoots before you book them. Clear direction, fewer reshoots, better results.
Retention & Operating Clarity
Use AI to plan shoots before you book them. Clear direction, fewer reshoots, better results.
Retention & Operating Clarity
Use AI to plan shoots before you book them. Clear direction, fewer reshoots, better results.
What makes this work
What makes this work
This is operator-led support — not theory. I work with Ecommerce brands the way I run my own: starting with clarity, making decisions early, and only adding complexity when it earns its place. Every engagement is shaped around how the business actually operates — not a fixed framework or a pre-sold service.
This is operator-led support — not theory. I work with Ecommerce brands the way I run my own: starting with clarity, making decisions early, and only adding complexity when it earns its place. Every engagement is shaped around how the business actually operates — not a fixed framework or a pre-sold service.
Decisions Before Tactics
Decisions Before Tactics
We decide what matters most. Positioning, priorities, and tradeoffs come first — execution follows.
We decide what matters most. Positioning, priorities, and tradeoffs come first — execution follows.
Stage-appropriate focus
Stage-appropriate focus
What works at $30k/month breaks at $300k/month.
Support is aligned to your current scale.
What works at $30k/month breaks at $300k/month.
Support is aligned to your current scale.
Founder in control
Founder in control
You stay close to decisions, understand the “why,” and keep ownership of systems, assets, and strategy.
You stay close to decisions, understand the “why,” and keep ownership of systems, assets, and strategy.
40+ projects completed
Ecommerce Operation Support
Ecommerce Operation Support
Hands-on, 1:1 guidance designed to support real decisions across your store, growth, and retention — while keeping founders close to the work and in control.
Hands-on, 1:1 guidance designed to support real decisions across your store, growth, and retention — while keeping founders close to the work and in control.
1
Direct 1:1 support
No agency model, no handoffs.
1
Direct 1:1 support
No agency model, no handoffs.
1
Direct 1:1 support
No agency model, no handoffs.
2
Accountability
Designed for meaningful progress.
2
Accountability
Designed for meaningful progress.
2
Accountability
Designed for meaningful progress.
3
Weekly check-ins
Review work and decide next steps.
3
Weekly check-ins
Review work and decide next steps.
3
Weekly check-ins
Review work and decide next steps.
4
Guidance, not execution
You stay in control.
4
Guidance, not execution
You stay in control.
4
Guidance, not execution
You stay in control.
Who This Is For
Who This Is For
This support is designed for founders and lean teams who are already in motion — and want help making better decisions as the business grows.
This is a good fit if you:
Have a live ecommerce business with real sales
Have a live ecommerce business with real sales
Are making decisions across website, growth, retention, and pricing
Are making decisions across website, growth, retention, and pricing
Feel busy, but unsure what actually deserves attention right now
Feel busy, but unsure what actually deserves attention right now
Want to stay close to execution instead of handing things off
Want to stay close to execution instead of handing things off
Value clear thinking over more tools, tactics, or noise
Value clear thinking over more tools, tactics, or noise
This is probably not a fit if you:
Are pre-launch or still validating product-market fit
Are pre-launch or still validating product-market fit
Want done-for-you execution or channel management
Want done-for-you execution or channel management
You're looking for an agency
You're looking for an agency
You're not ready to commit to a few hours per week
You're not ready to commit to a few hours per week
40+ projects completed
Operator-Led Ecommerce Experience
Operator-Led Ecommerce Experience
I’ve spent the past 10 years working directly inside ecommerce businesses — from launch through multiple seven-figure revenue — helping founders navigate each stage of growth with clearer, more confident decisions. That experience shapes how I work today: focused on what truly matters at each stage, and helping founders move forward with clarity and confidence.
I’ve spent the past 10 years working directly inside ecommerce businesses — from launch through multiple seven-figure revenue — helping founders navigate each stage of growth with clearer, more confident decisions. That experience shapes how I work today: focused on what truly matters at each stage, and helping founders move forward with clarity and confidence.
$30M+ in ecommerce revenue supported
7-figure ecommerce businesses operated
What Founders Say
What Founders Say
4.9
We'd tried three agencies before this. The sprint gave us more clarity in 90 days than we'd gotten in two years of 'optimization.'
Sarah J.
4.9
We'd tried three agencies before this. The sprint gave us more clarity in 90 days than we'd gotten in two years of 'optimization.'
Sarah J.
5.0
Exceptional service! My dog loves coming here, and I always feel confident knowing he’s in good hands every time
James Carter
5.0
Exceptional service! My dog loves coming here, and I always feel confident knowing he’s in good hands every time
James Carter
4.8
I finally understood why my store wasn't converting. It wasn't the ads — it was the foundation. This changed everything.
Emily Davis
4.8
I finally understood why my store wasn't converting. It wasn't the ads — it was the foundation. This changed everything.
Emily Davis
5.0
Highly professional team with a true love for animals. My pet always gets the best care and comes home looking perfect
Robert Wilson
5.0
Highly professional team with a true love for animals. My pet always gets the best care and comes home looking perfect
Robert Wilson
5.0
The decision framework alone was worth the investment. We stopped chasing every shiny object and focused on what mattered.
Olivia Brown
5.0
The decision framework alone was worth the investment. We stopped chasing every shiny object and focused on what mattered.
Olivia Brown
4.9
From grooming to checkups, they do an excellent job. My furry friend is always well taken care of, and I truly trust them!
Michael Thompson
4.9
From grooming to checkups, they do an excellent job. My furry friend is always well taken care of, and I truly trust them!
Michael Thompson