40+ projects completed

High-impact ecommerce support

High-impact ecommerce support

Hands-on Shopify consulting for small brands that want clarity before scaling.

1:1 Operator Support

1:1 Operator Support

Clear Priorities

Clear Priorities

Progress That Sticks

Progress That Sticks

What I Help Ecommerce Brands With

What I Help Ecommerce Brands With

I work directly with Ecommerce brands to identify what’s actually holding the store back — clarity, structure, or execution.This isn’t agency work or generic audits. It’s hands-on, operator-led consulting designed to help you make better decisions before spending more time or money.

I work directly with Ecommerce brands to identify what’s actually holding the store back — clarity, structure, or execution.This isn’t agency work or generic audits. It’s hands-on, operator-led consulting designed to help you make better decisions before spending more time or money.

Conversion & Revenue Foundations

Everything is handled end-to-end. You get a ready-to-use content library for your store, ads, and social.

Conversion & Revenue Foundations

Everything is handled end-to-end. You get a ready-to-use content library for your store, ads, and social.

Growth & Acquisition Focus

If you want to run this internally later, the process is set up and documented so your team can do it without guesswork.

Retention & Operating Clarity

Use AI to plan shoots before you book them. Clear direction, fewer reshoots, better results.

Expert Plumber

What makes this work

What makes this work

This is operator-led support — not theory. I work with Ecommerce brands the way I run my own: starting with clarity, making decisions early, and only adding complexity when it earns its place. Every engagement is shaped around how the business actually operates — not a fixed framework or a pre-sold service.

This is operator-led support — not theory. I work with Ecommerce brands the way I run my own: starting with clarity, making decisions early, and only adding complexity when it earns its place. Every engagement is shaped around how the business actually operates — not a fixed framework or a pre-sold service.

Decisions Before Tactics

Decisions Before Tactics

We decide what matters most. Positioning, priorities, and tradeoffs come first — execution follows.

We decide what matters most. Positioning, priorities, and tradeoffs come first — execution follows.

Stage-appropriate focus

Stage-appropriate focus

What works at $30k/month breaks at $300k/month.
Support is aligned to your current scale.

What works at $30k/month breaks at $300k/month.
Support is aligned to your current scale.

Founder in control

Founder in control

You stay close to decisions, understand the “why,” and keep ownership of systems, assets, and strategy.

You stay close to decisions, understand the “why,” and keep ownership of systems, assets, and strategy.

40+ projects completed

Ecommerce Operation Support

Ecommerce Operation Support

Hands-on, 1:1 guidance designed to support real decisions across your store, growth, and retention — while keeping founders close to the work and in control.

Hands-on, 1:1 guidance designed to support real decisions across your store, growth, and retention — while keeping founders close to the work and in control.

1

Direct 1:1 support

No agency model, no handoffs.

2

Accountability

Designed for meaningful progress.

3

Weekly check-ins

Review work and decide next steps.

4

Guidance, not execution

You stay in control.

Who This Is For

Who This Is For

This support is designed for founders and lean teams who are already in motion — and want help making better decisions as the business grows.

This is a good fit if you:

Have a live ecommerce business with real sales

Are making decisions across website, growth, retention, and pricing

Feel busy, but unsure what actually deserves attention right now

Want to stay close to execution instead of handing things off

Value clear thinking over more tools, tactics, or noise

This is probably not a fit if you:

Are pre-launch or still validating product-market fit

Want done-for-you execution or channel management

You're looking for an agency

You're not ready to commit to a few hours per week

40+ projects completed

Expert Plumber

Operator-Led Ecommerce Experience

Operator-Led Ecommerce Experience

I’ve spent the past 10 years working directly inside ecommerce businesses — from launch through multiple seven-figure revenue — helping founders navigate each stage of growth with clearer, more confident decisions. That experience shapes how I work today: focused on what truly matters at each stage, and helping founders move forward with clarity and confidence.

I’ve spent the past 10 years working directly inside ecommerce businesses — from launch through multiple seven-figure revenue — helping founders navigate each stage of growth with clearer, more confident decisions. That experience shapes how I work today: focused on what truly matters at each stage, and helping founders move forward with clarity and confidence.

$30M+ in ecommerce revenue supported

7-figure ecommerce businesses operated

What Founders Say

What Founders Say

4.9

I came in thinking we needed better tools. We left realizing we needed better priorities. That shift changed how we approach almost every decision now.

Sarah J.

5.0

This wasn’t about adding tools or chasing optimizations. It was about getting clear on what mattered right now and confidently saying no to the rest.

Daniel R.

4.8

Hugo helped us slow down and make better decisions instead of reacting to every metric or tactic. Having an operator’s perspective made a huge difference — everything felt more intentional afterward.

Alex M.

5.0

The biggest impact was clarity. We finally had a structured way to make decisions instead of second-guessing everything or reacting to outside advice.

Tom B.

5.0

What I valued most was the focus on our stage. We stopped copying what bigger brands were doing and started building systems that actually made sense for where we are.

Sophie L.

4.9

If you want a checklist or a growth hack, this isn’t that. If you want to think more clearly, avoid mistakes, and move forward with confidence, it’s incredibly valuable.

Emma T.

Everything you need to know

Everything you need to know

What does working together actually look like?

Is this a defined program or custom consulting?

Who is this program designed for?

What problems does the program focus on?

How is this different from hiring an agency?

Is this a short-term engagement or ongoing support?

Will you be working directly with me?

Is the free intro call part of the program?

Is there any obligation after the intro call?

Take the next step

Schedule a free intro call

Take the next step

Schedule a free intro call