



40+ projects completed
Hands-on Shopify consulting for small brands that want clarity before scaling.
Growth & Acquisition Focus
If you want to run this internally later, the process is set up and documented so your team can do it without guesswork.
Retention & Operating Clarity
Use AI to plan shoots before you book them. Clear direction, fewer reshoots, better results.




40+ projects completed

1
Direct 1:1 support
No agency model, no handoffs.
2
Accountability
Designed for meaningful progress.
3
Weekly check-ins
Review work and decide next steps.
4
Guidance, not execution
You stay in control.
This support is designed for founders and lean teams who are already in motion — and want help making better decisions as the business grows.
This is a good fit if you:
Have a live ecommerce business with real sales
Are making decisions across website, growth, retention, and pricing
Feel busy, but unsure what actually deserves attention right now
Want to stay close to execution instead of handing things off
Value clear thinking over more tools, tactics, or noise
This is probably not a fit if you:
Are pre-launch or still validating product-market fit
Want done-for-you execution or channel management
You're looking for an agency
You're not ready to commit to a few hours per week




40+ projects completed
4.9
I came in thinking we needed better tools. We left realizing we needed better priorities. That shift changed how we approach almost every decision now.
Sarah J.
5.0
This wasn’t about adding tools or chasing optimizations. It was about getting clear on what mattered right now and confidently saying no to the rest.
Daniel R.
4.8
Hugo helped us slow down and make better decisions instead of reacting to every metric or tactic. Having an operator’s perspective made a huge difference — everything felt more intentional afterward.
Alex M.
5.0
The biggest impact was clarity. We finally had a structured way to make decisions instead of second-guessing everything or reacting to outside advice.
Tom B.
5.0
What I valued most was the focus on our stage. We stopped copying what bigger brands were doing and started building systems that actually made sense for where we are.
Sophie L.
4.9
If you want a checklist or a growth hack, this isn’t that. If you want to think more clearly, avoid mistakes, and move forward with confidence, it’s incredibly valuable.
Emma T.

