Page Speed & Performance

What is page speed and performance?

Page speed measures how fast content loads, while performance includes responsiveness and stability during interactions.

Both affect how users perceive and experience a store.

Why page speed matters for small brands

Slow pages increase abandonment and reduce conversion. Performance issues often become more noticeable as themes, apps, and content accumulate.

When you should care (and when you shouldn’t)

Page speed matters when:

• Bounce rates are high

• Conversion rates decline on mobile

• Performance issues are noticeable to users

At very low traffic, speed issues may be less visible.

How performance is typically improved

Brands improve performance by simplifying themes, managing apps, and optimizing assets. The goal is consistent, reliable speed.

Common mistakes or misconceptions

• Chasing perfect performance scores

• Ignoring real user experience

• Adding features without performance tradeoffs

FAQs

Does page speed affect conversion?
Yes. Faster pages generally lead to higher engagement and conversion.

Is page speed more important on mobile?
Often yes, due to network variability and device constraints.

Can apps slow down a Shopify store?
Yes. Excess or poorly optimized apps can negatively affect performance.