Topics

Automations help Shopify stores reduce manual work by triggering actions based on customer behavior — such as email, SMS, or simple workflows.

Checkout is the final step where customers complete a purchase in a Shopify store. It includes payment options, form fields, and trust elements that directly affect conversion.

Customer retention refers to how often customers return and purchase again from a Shopify store. It includes post-purchase experience, communication, and how the brand stays relevant after the first order.

Email marketing is one of the most reliable ways Shopify stores communicate with customers after they visit or purchase — through automated flows and campaigns.

Growth strategy refers to how Shopify stores decide where to focus their time and resources as they grow. It includes choosing channels, sequencing efforts, and setting realistic expectations.

Product pages are where customers decide whether to buy in a Shopify store. They combine product information, visuals, pricing, and trust signals into a single decision point.