SMS Marketing

What is SMS marketing?

SMS marketing involves sending text messages to customers for promotions, updates, or lifecycle communication. It is typically used alongside email marketing rather than as a replacement.

Why SMS matters for small brands

SMS can be highly effective due to its immediacy and visibility. However, it requires careful use to avoid fatigue or opt-outs.

When you should care (and when you shouldn’t)

SMS is useful when:

• You have an engaged customer base

• Messages are timely and relevant

• Communication is permission-based

It is less effective when:

• Used as a broadcast channel

• Overused for promotions

• Poorly integrated with email

How SMS is typically used

Common use cases include:

• Abandoned cart reminders

• Shipping updates

• Limited promotions

SMS works best as part of a broader lifecycle strategy.

Common mistakes or misconceptions

• Treating SMS as free attention

• Sending too frequently

• Using SMS without clear segmentation

Frequently Asked Questions

What is SMS marketing used for?
SMS marketing is used for time-sensitive communication such as reminders, updates, or limited promotions.

Is SMS better than email?
Neither is better universally. SMS and email serve different roles and work best together.

Can SMS hurt customer trust?
Yes, if messages are too frequent, irrelevant, or feel intrusive.