Review & UGC Tools

What are review & UGC tools?

Review and UGC tools collect customer reviews, ratings, photos, and videos, then display them on product pages or other parts of the store.

They are designed to surface authentic customer experiences and reduce uncertainty for new buyers.

Why review & UGC tools matter for small brands

Social proof plays a significant role in purchase decisions, especially for brands without strong name recognition. Reviews and UGC help establish credibility and reduce friction.

For small brands, even a modest volume of authentic feedback can make a meaningful difference.

When you should care (and when you shouldn’t)

You should prioritize review tools when:

• Products require trust or validation

• Traffic is consistent

• Conversion optimization is a focus

They matter less when:

• Volume is extremely low

• Product-market fit is still unclear

• Customer feedback is not being acted on

How review & UGC tools are typically used

Common use cases include:

• Product page reviews

• Photo or video galleries

• Post-purchase review collection

Most brands start with basic reviews and expand gradually.

Common mistakes or misconceptions

• Overemphasizing quantity over authenticity

• Hiding or removing negative feedback

• Treating reviews as static content

Frequently Asked Questions

What is UGC in ecommerce?
User-generated content includes reviews, photos, and videos created by customers.

Why are reviews important for conversion?
They reduce uncertainty and build trust, especially for new or lesser-known brands.

Should brands hide negative reviews?
Generally no. Authentic feedback often increases credibility more than perfect ratings.